Preamble:
How does Shopify solve all the problems of a startup e-commerce business? To begin, let’s define Shopify.
Shopify is a web-based store builder that assists you in setting up your online business. It is a monthly subscription-based hosted solution and software-as-a-service tool.
Any firm that buys and sells goods or services over the internet is considered an e-commerce business. To complete these online transactions, e-commerce businesses will use digital money and data transfers.
The appeal of digital retail has grown too alluring for many to ignore. If you’re an entrepreneur looking to expand into the eCommerce market, we recommend Shopify as the platform for your store.
There are a plethora of shopping cart platforms to select from, but Shopify has several significant advantages for entrepreneurs. This is why:
1. It is cost-effective
In any business, the number one rule for startups is to keep prices down while not cutting corners. When compared to other shopping cart solutions, Shopify allows you to get the most bang for your buck.
You get everything you need to create a fast and dependable eCommerce website for a relatively reasonable monthly cost.
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2. It shows the world a visually appealing online store
The success of your store is strongly reliant on its appearance, especially while it is still in the early stages of development and the market is still coming to know your brand.
The basic minimal theme design options on Shopify can get a store up and running quickly, and it’s simple to improve the appearance and feel. Shopify, like WordPress, allows developers and designers to create custom storefronts.
Developers can build on top of Shopify’s eCommerce platform and completely personalize the customer experience.
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3. Shopify comes equipped with all the necessary marketing tools–and then some
Shopify was created with marketing in mind, especially for startups trying to keep expenses down and get the word out quickly. Their base subscription contains SEO tools as well as powerful eCommerce analytics that show you how your customers find you online, which can help you with your inbound marketing efforts.
Let us imagine you find out that the bulk of your unique visitors came to your site while looking for “the best red wines from France.” Then you could write a blog series about it and put your best-selling French wines on your homepage. How does that work?
Shopify also includes discount coupons, bespoke gift cards, social network integration, targeted email marketing, store statistics, and a coupon engine, in addition to integrated SEO capabilities.
And if you ever require a more advanced marketing function, such as a custom pop-up window to collect emails or a simple way to track affiliate sales, the Shopify App Store is likely to have it.
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4. You’ve got a web hosting covered
Hosting your own shopping cart causes some technical know-how as well as a lot of free time, both of which are in short supply among startup owners. To say the least, web hosting may be a headache for a company. The difficulty has been resolved.
Shopify manages your site’s servers, hosting, software, and payment gateway, so all you have to do is operate your business and sell your products. For a busy startup just getting off the ground, this is the best-case situation.
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5. Safety is ensured
Because they focus more on raising money and signing up users and less on data protection. Startups are especially vulnerable to hackers and data breaches.
Shopify handles security compliance, security upgrades, and hacker protection when they power your eCommerce site.
Tesla Motors, CrossFit, and General Motors are just a few of the world’s biggest brands that trust Shopify to protect their websites, so you’ll be in good company if you select them.
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6. You have access to top-of-the-line customer service
Your developers are your only – and highly expensive – source of support when you design and maintain an eCommerce site yourself.
Shopify’s email, phone, and chat support give companies the peace of mind they need to launch their site and know that it won’t break the bank in the long run.
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In Conclusion
As Jonathan Bayme, CEO OF THEORY11 says
“Shopify is better than any other platform we have played with, and we have played with them all.” As a startup, Shopify can solve all the problems of your e-commerce business.
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