It is important to note that there are creative ways you must employ in order to impress your customers.
When it comes to the day-to-day running of a business, you have perhaps noticed that you are up against some contest.
This is the situation whether you are a new establishment owner or you have been in business for years. Since organizations are constantly in rivalry for customers’ attention, you need a few ways to stand out.
Here are 4 creative ways how you can impress your customers, convert them into loyal customers, and inform others about what your business offers.
Creative Ways To Impress Your Customers
Follow these creative steps to impress your customers or clients:
- Respond to all their inquiries
- Go out of your way
- Be spontaneous
- Surprise them
- Do everything possible
- Treat your clients like boss
- Keep to your promises
- Create an application and update it for clients to get access to their account and buy your products.
1. Respond to all their inquiries
Inform your clients that you are always available and that they may get in touch with you for any questions, no matter how minor or important.
If clients’ questions go unanswered, they may not wait around to vent their resentment and may even use social media to propagate a negative word of mouth.
Customers may have questions at any step, from pre-sales purchase to return policy, so customer support should be offered at all times. Because 70% of customers think they are likely to transfer brands if they interact with agents who are unable to answer their issues, proper support should be offered at all stages.
Read- How to Make money with Affiliate Marketing
2. Go out of the way
Customers are a company’s most valuable resource. Never let a customer down; it can be very expensive for the business.
If necessary, go above and beyond to assist your customers, as acquiring new clients will cost your business five times as much as preserving a current one. A 5% increase in client retention, according to Forbes, can boost a business’ profitability by 75%.
Therefore, businesses should work hard to satisfy customers and, if necessary, go above and beyond to do so.
Read- Startup Accelerators- History and What Accelerators Do
3. Be spontaneous
Waiting is one of the things that customers detest the most. When engaging with customers, the company must be flexible. Customers may move to the competition if they are made to wait for a response because they feel uncared for.
According to Forrester research, 45% of US consumers will give up on an online purchase if their queries or concerns are not promptly resolved. Whether they are calling or sending emails, make sure they receive a prompt response at every level.
Promote other contact channels that can respond to clients more quickly, such as social media or live chat. Receiving prompt service will raise customer satisfaction levels.
Read- Scientific Grant Writing Tips for Startups
4. Surprise them
Customers are no longer an exception to the rule of everyone enjoying surprises. The cherry on top might be surprising your customers, and it doesn’t have to be monetary. 76% of consumers, according to a Forrester survey, see customer service as a gauge of how valuable they are to a firm.
Therefore, businesses should use every effort to offer excellent customer service. Try to surprise your customers by presenting them with exclusive deals, discounts, or other extra services. In order to appease unhappy or devoted clients, additional benefits can be provided.
During the festivals or on their special events, such as birthdays or anniversaries, you might give them special presents, discounts, or certificates. This makes a lasting impression since people like feeling like they are receiving individualised care.
Read- Cooperative Society – All you need to know
5.Do Everything Possible
One of the many goals of an individual in a business is to win the hearts of the clients bringing them into their space, whilst you are at this as you ought to also pay attention to how you keep them (your clients).
Ensure your customers derive utmost satisfaction at every point in time as this could actually make your mar your business. Do well to offer a satisfactory, well-guaranteed training for your staff so that they can assist customers when due and with top-notch professionalism. You need to be reminded that it costs a lot more to continually attract new customers than when you try to keep them.
You could choose to reward Long-term clients with a discount if or when they recommend new customers or clients to your establishment. It’s a great concept when you decide to send discounts and discount vouchers to your loyal consumers every few months so as to show your appreciation.
It’s also a great idea even when you send out a holiday gift to improve brand recognition and remind your consumers that you love them and want them to continue doing business with you by giving them birthday gifts if they use your business during their birthday month. One of the best ways to amaze your customers is to do it in this manner.
Learn How to Make Money with Affiliate Marketing.
6. Treat your clients Like your boss
One thing you must understand is that your clients remain the reason your business still functions. Your clients ought to know that you really care about being very accountable to them and entertaining their feedback. Do well to inquire about the adjustments your customers would desire to see in your products and services.
Clients are more likely to stay loyal to an establishment if they feel like they have a say in how you organize business with them. Clients that come up with awesome concepts might be rewarded with promotional items or stand a chance to become one of your social media influencers.
Your clients ought to also have a sense of trust in your business; this actually encourages them to come back and give you their business and a positive word of mouth. This can be achieved by making your brand more explicit and open to your clients and creating a relaxing environment for your target demographic.
It’s also a great idea when you engage your clients as this encourages them to provide feedback so that they feel valued and that their voices are heard in your institution.
Read How to make quick Legit Money in one day in Nigeria.
7. Keep to your promises.
Even though this may sound self-evident, it’s important to note that you must keep your promises to your clients. Try not to make enticing deals only to get customers in the door, then adjust your offer once they’ve agreed to buy from you.
It is possible for you to make a sale because of a misleading promise, but the client in the long run would likely decide not to purchase from you again and will encourage others to run away from you. According to some studies, it shows that 70% of purchasing experiences are linked to how the client is being given attention, especially while you interact with your business.
If clients become uncomfortable with your services – feeling cheated, they would post reviews and feedback that likely would hurt your company’s reputation.
Read 15 Fast Moving Small Scale Businesses in Nigeria.
8. Create an application and update it for clients to get access to their account and buy your products
These days, you find several clients who do business online with establishments using their phones. What this implies is that you need an app in order to make it easier for clients to gain access to their accounts and do some purchasing.
You ought to also add concise, very detailed information about your products, services, and prices. You can decide to create a sort of what you call “mascot” for your establishment, this however depends on your business, which is specific to your App.
The mascot can answer customer questions, as well as lead consumers to the ideal section of the app, and then clients would earn reward points which they can make use of for later purchases.
You can also capitalize on very swift mobile app development. This lets you to rapidly generate an App that takes care of your customers’ needs and hands them vital information about your company.
Remember that your App is a marketing tool so what you do is hire a group to ensure the App works well at every point in time and include beautiful graphics and colors which fit your company’s features and niche.
Read the World Bank Grant for Small Businesses in Nigeria.
What are the Ways to Attract Customers
The ways to attract customers to your business are:
- Provide new clients with discounts and promotion
- Ask for referrals
- Reach out to previous clients
- Network
- Team up with complementary businesses
- Market your skills
- Make use of online review and rating websites
- Take part in community events
- Bring a friend
1. Provide new clients with discounts and promotions
Consumers nowadays are still looking for good deals and value. To draw people into your store, provide introductory discounts, specials like “buy two, get one free” or “free gift wrapping” for the first three transactions.
Deals like these can attract new customers who were thinking about working with you but needed encouragement to change their buying habits.
Keep track of their purchases and the discounts they take advantage of so you can target them with messages that will earn their loyalty in the future.
Read- Lean Startup – Methodology and How to Lean a Startup
2. Ask for referrals
Once you have a customer’s loyalty, you should use it to your advantage by requesting recommendations. One of the finest ways to get new consumers is through existing clients.
However, you can’t just sit back and wait for people to invite their friends, family, and coworkers to your place of business. Instead, take charge and develop a systemized strategy to proactively request recommendations from your happy consumers.
Incorporate referral-promoting strategies within your sales process. Make sure clients are satisfied with their purchases by sending follow-up emails, and then ask for referrals in a subsequent email. Consider offering bonuses if the sale price justifies it.
Read- Void Cheque – Meaning And What Startups Should Know
3. Reach out to previous clients
Revisit your contact list of old clients and reach out to those who haven’t bought from you in a while. Set up a regular schedule to visit clients you haven’t seen in the past six months (say, every three months).
Send them a “We miss you” message and an incentive to return by phone, text, email, or direct mail, along with a deal or promotion.
Read – Creative Exercise that Turns Disorganized Thoughts into Gold for Startups
4. Network
Meeting new people and sharing who you are and what you do with them is the best approach to increase brand awareness. Join your trade association, the chamber of commerce in your area, and networking organisations.
Even attending PTA meetings might be a fantastic networking opportunity if you run a small local business. Instead of thinking to yourself, “What’s in it for me?” when you network, think, “How can I help you?”
Read- 13 Awesome Business Cards Designs
5. Team up with complementary businesses
A clever strategy to gain new customers without spending a fortune is to collaborate with companies who serve similar clientele but aren’t directly competitors, and then plan how to market to one another’s clientele to drive new revenue.
For example, if you sell baby products, collaborating with a business that sells maternity apparel would be great.
Read- Ford Foundation Grant What Startups Should Know
6. Market your skills
You can build curiosity and even buzz by displaying your knowledge of the industry, which can help you draw in new clients and increase business from your current clientele. Learn how to identify your target market.
Making a positive impression on potential new clients and consumers can be accomplished in a number of ways, including volunteering to appear on industry panels, presenting a webinar or workshop, speaking at industry events or to groups your target customers belong to, or holding educational sessions. Owners of B2B businesses benefit the most from this strategy.
7. Make use of online review and rating websites
Before doing business with a brand-new company, consumers in both the B2B and B2C industries regularly consult internet ratings and review sites.
Therefore, be sure to keep an eye on those websites and address any complaints. Link to positive reviews on your website to capitalize on them.
Read- What you need to know about Changera Virtual Card And International Money Transfer
Display signage encouraging customers to share their opinions in your business’s store, workplace, restaurant, or other venue. New clients are more likely to give your business a try if they see others praising it since social proof is so persuasive.
8. Take part in community events
Most people prefer to support independent, local companies, according to surveys. By taking part in charitable activities and organisations, you can enhance your reputation in your neighbourhood.
Organise a “gifts for kids” drive over the holidays, sponsor a neighbourhood fun run, or donate equipment to a local Little League team. All these improve your reputation and attract more clients.
Read- 7 Easy Steps On How To Raise Capital For Your Small Business.
9. Bring a friend
Similar to referrals, but requiring customer involvement. To encourage your devoted clients to refer their friends and colleagues to your business, offer “bring a friend” discounts.
To draw in more customers, a restaurant might, for instance, run a “buy one entrée, get the second for free” promotion.
Read- 15 Proven Ways to Save Money.
10 Creative Words that Attract Customers
- Free
- Exclusive
- Easy
- Limited
- Get
- Guaranteed
- You
- Because
- Best
- Compare
1. Free
Think again if you believe the word “free” is tacky and overused. People simply adore free things. You may offer almost anything for free, regardless of how little, and attract attention.
2. Exclusive
Everyone aspires to be part of the elite group. People will want your goods much more if you make it special and only available to a small group.
Even if you substitute the word “exclusive” with another word or phrase like “members only,” “insider,” or “first,” people will still demand access.
3. Easy
Life is complicated, and we may also lean slightly toward the lazy side. Therefore, if anything is described as simple or straightforward to accomplish, we are drawn to it.
Consider this a basic list of tactics. Add your own thoughts. The idea is to start now so that you are already selling to a larger consumer base by the end of the year.
4. Limited
We detest missing out so much. It can be as simple as giving away bobbleheads at a local minor league baseball game if they advertise that the first 100 attendees would receive one for free.
What exactly are you going to do with a bobblehead, after all? I don’t care. You’re in because it’s a wonderful deal and you need to decide quickly before it’s too late.
5. Get
The verb “get” psychologically puts the reader in control and gets them ready to take action. The word get is frequently followed by a benefit.
Six weeks to a flat stomach. Improve your grades while doing less work. Get the cleanest, most recent haircut available. You see what I mean.
Other verbs like “claim,” “start,” “try,” “grab,” and “give” are also acceptable.
6. Guaranteed
Customers’ concerns about authenticity are valid given the prevalence of fraud in today’s world. They can feel confident enough to press the trigger if you use the correct phrases.
Since it is effective, you have probably seen this everywhere. But you must genuinely be able to deliver on your promise.
Don’t say it if your product has no warranty, returns are complicated, or your claims can’t be supported.
It might be effective in the short run, but it will catch up to you eventually. Having said that, if you don’t provide a guarantee, it might be time to start.
You can also use the words “proven,” “results,” “no commitment,” “risk-free,” “hassle-free,” and “secure” to give assurance.
7. You
Use first-person language when creating sales copy or other persuasive content. It perks up the reader’s or listener’s ears a little. And it gives them a sense of exclusivity on a subconscious level.
Utilizing “you” in your writing makes it personable and lowers your voice to a level where you can genuinely establish a connection.
8. Because
This is a fascinating one. Gregory Ciotti uses intriguing examples to highlight research from Robert Cialdini’s book Influence. One that stands out is the experiment in which various words were used to determine which one would lead people to let someone cut in front of them in line at the copy machine.
“I’m sorry, I have five pages. Can I use the Xerox machine please?” — 60 percent permitted the person to jump the queue.
“I’ve got 5 pages. May I use the Xerox machine, because I am in a rush?” — 94 percent consented to the line-snapper.
“I’m sorry, I have five pages. May I use the Xerox machine because I have to make copies?” — 93 percent concurred with the decision to skip ahead.
It’s interesting to note that almost everyone decided someone could move ahead of them in line only by hearing the word “because” followed by a rationale. The excuses offered weren’t even good ones. I need to make copies because… The reason everyone was waiting in line was to make copies.
Keep in mind that explanations appeal to human brains. We must know the reason. Why do I require that function? I will benefit because I will be able to.
People will be more compelled to take action if you tie your product, features, and the activities you want them to take in with a purpose.
9. Best
Which sound is superior? The best method for changing a flat tyre is “How to Change a Flat Tire.”
Really, it’s a no-brainer. Consider how often you’ve Googled something only to get impatient with the search process and then go back and add the word “best” to your search. Maybe I’m the only one, but I have a feeling I’m not.
You can rely on anything that is referred to as the best since it is as if the term “best” is holy and only given to the genuinely exceptional. We all know that isn’t the case, yet calling something the best suggests that there has already been comparison, and this one has won.
But just don’t mislead anyone with this. Keep striving to be the greatest at what you do if you aren’t already the best or if you can’t convince people to label you the best without using force. Don’t just describe yourself as that without any justification.
10. Compare
Since there are so many blogs, review sites, and social media platforms available nowadays, almost everyone compares options before choosing.
How do you Attract High End Clients?
Here are tips for attracting high end clients.
- You have to know your client. You can create a profile of your target client.
- You ought to know your comfortable website design trends.
- Do well to develop your Marketing Strategy.
- Ensure you establish authority and credibility for yourself.
- Be strategic with your pricing.
- Make use of what you may call the ‘Personal Touch’. This means direct contact with your clients and not sending a representative.
How do you get Client’s Attention?
Follow these steps to capture the attention of your client:
- Put a call through to them
- Inquire for their feedback
- Send handwritten notes and cards to them.
- Put yourself in your client’s shoes.
- Gift them valuable things, however little.
- Let them understand you know exactly what they need and can make them available.
- Do well to offer value through your post across your social media platforms.
10 Marketing Phrases to Attract Clients
It has to be stated that one needs good copywriting and catchy lines in order to attract clients to your business. These lines or phrases are commonly used by top copywriters; these phrases are guaranteed terms that can spark interest and desire among clients. They’re expressions that can convert clients’ wants into needs.
Here are some of the very potent phrases:
1. Beautiful in its Simplicity
Clients rarely like things that could be of stress to them, they love things of simple nature.. So, as much as possible try to make things simple, because, that way, you create a smooth customer experience.
2. Artistically Inspired
This phrase shows the level of your sense of fashion. In the client’s heart, it shows you are thinking right ahead of time. Remember, form is usually more essential than function.
3. Enhance your Life
Clients are usually looking for opportunities to make life better for themselves. Therefore, make use of this expression as an option to the usual phrase “new and improved.”
4. Enhance your Beauty
Clients also try to find measures to be beautiful and bask in the euphoria of beauty, and this is why this phrase is key in the fashion industry.
5. Never Looked so Good
This is yet another sort of “new and improved.” It informs us that the product is the latest model of the most common on the market, sparking positive client action.
6. Simply Awesome
What you find in ad copy and words were spoken every day, “awesome” is what we hear or see as the new “great” or “wonderful.” When merged with “simply” (again bringing in simplicity), these words create a high potential phrase.
7. Ideal Choice
Clients are usually interested in being assured of what they decide. This phrase tells us that if a client decides to purchase your products, he or she will have made a fantastic choice.
8. A Moment to Remember
This phrase states you’ve created an experience for clients which of course you desire they remember and share with other people, and in turn generates what you may refer to as “word-of-mouth advertising.”
9. Feel the Quality
This phrase puts you as a reputable, respectable resource. It works particularly well if you’ve been in business for quite a long time.
10. You are Worth it
This phrase informs clients that the gift will create that amazing factor; as well as advertising that the product meets the desire to get what you want and when you want it.
Comparing your product’s quality with other products to attract customers
We want to find out who the best players are, and we want to compare them. Utilize this to your advantage by asking your readers to compare your product’s quality, usability, cost, etc., with those of your rivals. Better still, perform the comparison yourself to make things simpler for them.
They will appreciate it if you relieve them of the burden of explaining to them how your product differs from those of your rivals.
How Do You Promote Your Business?
It is important to note that another creative way you can impress your clients is by ensuring you promote your business; but then, how do you go about it?
Here are a few things you can do to promote your business:
- Capitalize on local listings by registering your business with Google. These are the new yellow pages.
- Make use of social media.
- Put out contents that are engaging.
- Ensure you do SEO optimization on your website.
- Publish press releases.
- Engage in an online community.
- Make use of high-quality visuals.
- Make payment for advertising.
Other Searches:
10 Practical High Paying Side Hustle Businesses in Nigeria.
How to Buy property in Lagos in 10 Proven Steps.
Conclusion
You have to understand that your business is most likely to face various competition in the marketplace. Clients pay more attention to the kind of feeling they get while they interact with you. Whether it’s an online or personal business, you ought to strive to make sure you give your clients that sense of fulfillment.